Book description
Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work
Table of contents
- Front Cover
- Half Title
- Title
- Copyright
- Dedication
- contents
- acknowledgments
- preface
- chapter 1: what is design?: making visuals & type play nice in space
- chapter 2: step away from the computer: for research & brainstorming
- chapter 3: i need to design this today: the works-every-time layout
-
chapter 4: layout sins: 13 amateur errors
- ⦠sin no. 1: things that blink. incessantly.
- ⦠sin no. 2: warped photos
- ⦠sin no. 3: naked photos
- ⦠sin no. 4: bulky borders & boxes
- ⦠sin no. 5: cheated margins
- ⦠sin no. 6: centering everything
- ⦠sin no. 7: 4 corners & clutter
- ⦠sin no. 8: trapped negative space
- ⦠sin no 9: busy backgrounds
- ⦠sin no. 10: tacky type emphasis: reversing, stroking, using all caps & underlining
- ⦠sin no. 11: bad bullets
- ⦠sin no. 12: widows & orphans
- ⦠sin no. 13: justified rivers
- ⦠try this
-
chapter 5: mini art school: the elements & principles of design
- ⦠element no. 1: space
- ⦠element no. 2: line
- ⦠element no. 3: shape
- ⦠element no. 4: size
- ⦠element no. 5: pattern
- ⦠element no. 6: texture
- ⦠element no. 7: value
- ⦠principle no. 1: focal point
- ⦠principle no. 2: contrast
- ⦠principle no. 3: balance
- ⦠principle no. 4: movement
- ⦠principle no. 5: rhythm
- ⦠principle no. 6: perspective
- ⦠principle no. 7: unity
- ⦠try this
- chapter 6: what is a grid?: & when do i need one?
- chapter 7: layout: where to put your type & visuals for impact
-
chapter 8: type: what you don't know can hurt you
- ⦠font, typeface, font family, glyph
- ⦠font categories
- ⦠choosing & using fonts
- ⦠applying additional font styling
- ⦠typesetting for extended amounts of copy
- ⦠taking a page from newspaper design
- ⦠type: not just for reading anymore
- ⦠icing on the cake
- ⦠try this
- special section: what you need to know about logo design
-
chapter 9: color basics: choosing & using color
- ⦠the power of color: impact, organization & emotion
- ⦠how to choose color: culture
- ⦠how to choose color: history
- ⦠how to choose color: nature
- ⦠how to choose color: color science & the color wheel
- ⦠color technology: that's not the color i chose, what happened?
- ⦠working in cmyk color space
- ⦠working in rgb space
- ⦠tips for designing with color
- ⦠color rules!
- ⦠try this
- chapter 10: adding visual appeal: working with photos & illustrations
- chapter 11: the scoop on infographics: maximum information in minimum space
- chapter 12: storyboarding 101: planning visual storytelling
- chapter 13: multimedia components: sometimes more is more
-
chapter 14: designing for the web: starring on the small screen
- ⦠how the web works (the 5-second version)
- ⦠what to expect when working with web sites
- ⦠designing for the web
- ⦠preparing simple graphics for the web
- ⦠designing web pages & web sites
- ⦠other design considerations
- ⦠a web site isnât always the best tool for the job
- ⦠multimedia web sites
- ⦠keep on your toes
- ⦠try this
- chapter 15: fit to print: an overview of papers & printing
- chapter 16: conclusion: now that you know enough to be dangerous, thanks for stopping by
- glossary
- index
Product information
- Title: White Space is Not Your Enemy
- Author(s):
- Release date: May 2013
- Publisher(s): Focal Press
- ISBN: 9781136080937
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