White Space is Not Your Enemy

Table of contents

1. Front Cover
2. Half Title
3. Title
4. Copyright
5. Dedication
6. contents
7. acknowledgments
8. preface
9. chapter 1: what is design?: making visuals & type play nice in space
   1. ♦ form follows function in design
   2. ♦ design drives visual culture
   3. ♦ graphic design communicates
   4. ♦ computers democratized graphic design
   5. ♦ graphic design is planned
   6. ♦ make pictures & words work together in space
   7. ♦ know the rules. break the rules if you have a reason.
   8. ♦ try this
10. chapter 2: step away from the computer: for research & brainstorming
    1. ♦ research
    2. ♦ brainstorming
    3. ♦ thumbnail sketches
    4. ♦ try this
11. chapter 3: i need to design this today: the works-every-time layout
    1. ♦ why the works-every-time layout works
    2. ♦ parts of the works-every-time layout
    3. ♦ step 1: margins
    4. ♦ step 2: columns
    5. ♦ step 3: visual
    6. ♦ step 4: cutline
    7. ♦ step 5: headline
    8. ♦ step 6: copy
    9. ♦ step 7: tags
    10. ♦ final thoughts
    11. ♦ try this
12. chapter 4: layout sins: 13 amateur errors
    1. ♦ sin no. 1: things that blink. incessantly.
    2. ♦ sin no. 2: warped photos
    3. ♦ sin no. 3: naked photos
    4. ♦ sin no. 4: bulky borders & boxes
    5. ♦ sin no. 5: cheated margins
    6. ♦ sin no. 6: centering everything
    7. ♦ sin no. 7: 4 corners & clutter
    8. ♦ sin no. 8: trapped negative space
    9. ♦ sin no 9: busy backgrounds
    10. ♦ sin no. 10: tacky type emphasis: reversing, stroking, using all caps & underlining
    11. ♦ sin no. 11: bad bullets
    12. ♦ sin no. 12: widows & orphans
    13. ♦ sin no. 13: justified rivers
    14. ♦ try this
13. chapter 5: mini art school: the elements & principles of design
    1. ♦ element no. 1: space
    2. ♦ element no. 2: line
    3. ♦ element no. 3: shape
    4. ♦ element no. 4: size
    5. ♦ element no. 5: pattern
    6. ♦ element no. 6: texture
    7. ♦ element no. 7: value
    8. ♦ principle no. 1: focal point
    9. ♦ principle no. 2: contrast
    10. ♦ principle no. 3: balance
    11. ♦ principle no. 4: movement
    12. ♦ principle no. 5: rhythm
    13. ♦ principle no. 6: perspective
    14. ♦ principle no. 7: unity
    15. ♦ try this
14. chapter 6: what is a grid?: & when do i need one?
    1. ♦ grid vocabulary
    2. ♦ creating & using a grid
    3. ♦ other approaches to designing a grid
    4. ♦ breaking the grid
    5. ♦ try this
15. chapter 7: layout: where to put your type & visuals for impact
    1. ♦ how do i know where to put my stuff ?
    2. ♦ where do i put the rest of my stuff ?
    3. ♦ order & organization
    4. ♦ layouts with multiple topics on the same screen or page
    5. ♦ multiple-page layouts
    6. ♦ exit here
    7. ♦ try this
16. chapter 8: type: what you don't know can hurt you
    1. ♦ font, typeface, font family, glyph
    2. ♦ font categories
    3. ♦ choosing & using fonts
    4. ♦ applying additional font styling
    5. ♦ typesetting for extended amounts of copy
    6. ♦ taking a page from newspaper design
    7. ♦ type: not just for reading anymore
    8. ♦ icing on the cake
    9. ♦ try this
    10. special section: what you need to know about logo design
17. chapter 9: color basics: choosing & using color
    1. ♦ the power of color: impact, organization & emotion
    2. ♦ how to choose color: culture
    3. ♦ how to choose color: history
    4. ♦ how to choose color: nature
    5. ♦ how to choose color: color science & the color wheel
    6. ♦ color technology: that's not the color i chose, what happened?
    7. ♦ working in cmyk color space
    8. ♦ working in rgb space
    9. ♦ tips for designing with color
    10. ♦ color rules!
    11. ♦ try this
18. chapter 10: adding visual appeal: working with photos & illustrations
    1. ♦ image content
    2. ♦ resolution, file format & size
    3. ♦ choosing more than one photo
    4. ♦ ethics of editing
    5. ♦ diversity as craft excellence
    6. ♦ where to get photos
    7. ♦ where not to get photos
    8. ♦ alternatives to photos
    9. ♦ try this
19. chapter 11: the scoop on infographics: maximum information in minimum space
    1. ♦ a terse history of infographics
    2. ♦ you might need an infographic if…
    3. ♦ 21st century multimedia infographics
    4. ♦ graphics packages
    5. ♦ ethics
    6. ♦ designing infographics
    7. ♦ try this
20. chapter 12: storyboarding 101: planning visual storytelling
    1. ♦ getting started
    2. ♦ framing the shot
    3. ♦ perspective
    4. ♦ pov
    5. ♦ camera angle
    6. ♦ movement
    7. ♦ continuity
    8. ♦ transitions
    9. ♦ lighting
    10. ♦ type
    11. ♦ audio
    12. ♦ after the storyboard
    13. ♦ try this
21. chapter 13: multimedia components: sometimes more is more
    1. ♦ working with images
    2. ♦ video clips
    3. ♦ working with audio
    4. ♦ animation
    5. ♦ interactive multimedia
    6. ♦ try this
22. chapter 14: designing for the web: starring on the small screen
    1. ♦ how the web works (the 5-second version)
    2. ♦ what to expect when working with web sites
    3. ♦ designing for the web
    4. ♦ preparing simple graphics for the web
    5. ♦ designing web pages & web sites
    6. ♦ other design considerations
    7. ♦ a web site isn’t always the best tool for the job
    8. ♦ multimedia web sites
    9. ♦ keep on your toes
    10. ♦ try this
23. chapter 15: fit to print: an overview of papers & printing
    1. ♦ plan ahead for printing: choosing paper
    2. ♦ types of printing & printers
    3. ♦ get a printing estimate
    4. ♦ prepare your document for printing
    5. ♦ what to give the printer: a checklist
    6. ♦ now what?
    7. ♦ other things your printer can do
    8. ♦ try this
24. chapter 16: conclusion: now that you know enough to be dangerous, thanks for stopping by
    1. ♦ everything is changing
    2. ♦ there’s nothing new under the sun
    3. ♦ sometimes you just need to hire a professional
    4. ♦ words of encouragement
25. glossary
26. index