White Space Is Not Your Enemy, 3rd Edition

Table of contents

1. Cover
2. Half Title
3. Title Page
4. Copyright Page
5. Table of Contents
6. Acknowledgments
7. Preface
8. Chapter 1 What is Design?
   1. Making Visuals & Type Play Nice in Space
      1. » Form follows function in design
      2. » Design drives visual culture
      3. » Graphic design communicates
      4. » Computers democratized graphic design
      5. » The www changed all the rules
      6. » Graphic design is planned
      7. » Make pictures & words work together in space
      8. » Know the rules. Break the rules if you have a reason.
      9. » Try this
9. Chapter 2 Step Away From the Computer
   1. For Research & Brainstorming
      1. » Research
      2. » Brainstorming
      3. » Sketches
      4. » Try this
10. Chapter 3 I Need to Design This today
    1. The Works-Every-Time Layout
       1. » Why the works-every-time layout works
       2. » Parts of the works-every-time layout
       3. » Final thoughts
       4. » Try this
       5. » The works-every-time layout: A gallery
11. Chapter 4 Layout Sins
    1. 13 amateur errors
       1. » Sin no. 1: Centering everything
       2. » Sin no. 2: Warped or naked photos
       3. » Sin no. 3: Too many fonts
       4. » Sin no. 4: Bulky borders & boxes
       5. » Sin no. 5: Cheated or missing margins
       6. » Sin no. 6: Stairstepping
       7. » Sin no. 7: 4 corners & clutter
       8. » Sin no. 8: Trapped negative space
       9. » Sin no. 9: Busy backgrounds
       10. » Sin no. 10: Tacky type emphasis
       11. » Sin no. 11: Bad bullets
       12. » Sin no. 12: Widows & orphans
       13. » Sin no. 13: Justified rivers
       14. » Try this
12. Chapter 5 Mini Art School
    1. The Elements, Principles & Theories of Design
       1. » Element no. 1: Space
       2. » Element no. 2: Line
       3. » Element no. 3: Shape/form
       4. » Element no. 4: Size/scale
       5. » Element no. 5: Color
       6. » Element no. 6: Texture
       7. » Element no. 7: Value
       8. » Principle no. 1: Focal point/emphasis
       9. » Principle no. 2: Contrast
       10. » Principle no. 3: Balance
       11. » Principle no. 4: Movement
       12. » Principle no. 5: Rhythm/pattern
       13. » Principle no. 6: Unity
       14. » Gestalt theory
       15. » Try this
13. Chapter 6 Layout
    1. Where to Put Visuals & Type for Impact
       1. » How do I know where to put stuff?
       2. » Where do I put the rest of my stuff?
       3. » Creating hierarchy
       4. » Layouts with multiple topics on the same screen or page
       5. » Multiple-page layouts
       6. » Exit here
       7. » Try this
       8. » Layout ideas you can swipe: Beyond the works-every-time layout
14. Chapter 7 Type
    1. What You Don’t Know Can Hurt You
       1. » Font, typeface, font family, glyph
       2. » Font categories
       3. » Choosing & using fonts
       4. » Applying additional font styling
       5. » Typesetting lengthy copy
       6. » Taking a page from newspaper design
       7. » Type: Not just for reading anymore
       8. » Icing on the cake
       9. » Try this
       10. » What you need to know about logo design
15. Chapter 8 Color Basics
    1. Choosing & Using Color
       1. » The power of color: Impact, organization & emotion
       2. » Color theory
       3. » How to choose color: Working the color wheel
       4. » How to choose color: Culture
       5. » How to choose color: History
       6. » How to choose color: Nature
       7. » Tips for designing with color
       8. » Color technology: That’s not the color I chose. What happened?
       9. » Working with screen color
       10. » Specifying color for print
       11. » Color rules!
       12. » Try this
16. Chapter 9 Adding Visual Appeal
    1. Working with Photos & Illustrations
       1. » Image content
       2. » Resolution, file format & size
       3. » Choosing more than one photo
       4. » Ethics of shooting & editing
       5. » Diversity as craft excellence
       6. » Where to get photos
       7. » Where not to get photos
       8. » Alternatives to photos
       9. » Try this
17. Chapter 10 Infographics
    1. Maximum Information in Minimum Space
       1. » A terse history of infographics
       2. » You might need an infographic if…
       3. » Where do infographics come from?
       4. » Multimedia infographics
       5. » Graphics packages
       6. » Designing infographics
       7. » Try this
18. Chapter 11 Storyboarding
    1. Planning Visual Storytelling
       1. » Getting started
       2. » Framing the shot
       3. » Perspective
       4. » POV
       5. » Camera angle
       6. » Movement
       7. » Continuity
       8. » Transitions
       9. » Lighting
       10. » Type
       11. » Audio
       12. » After the storyboard
       13. » Try this
19. Chapter 12 Design for Social Media… But Not Really
    1. Working with Multimedia Assets
       1. » Where to begin?
       2. » A design speed bump
       3. » Working with images
       4. » Video clips
       5. » Animation
       6. » Apps & plug-ins & widgets, oh my!
       7. » Multimedia storytelling
       8. » Try this
20. Chapter 13 Designing for the Web
    1. Starring on the Small Screen
       1. » What to expect when working with websites
       2. » How the Web works (the 5-second version)
       3. » Print vs. Web design
       4. » Anatomy of a Web page
       5. » That’s all great. But how do I design one?
       6. » Responsive Web design
       7. » A website isn’t always the best tool for the job
       8. » Keep on your toes
       9. » Try this
       10. » What’s trending
21. Chapter 14 Fit to Print
    1. An Overview of Papers & Printing
       1. » Plan ahead for printing: Choosing paper
       2. » Types of printing & printers
       3. » Get a printing estimate
       4. » Prepare your document for printing
       5. » What to give the printer: A checklist
       6. » Now what?
       7. » Other things your printer can do
       8. » Try this
22. Chapter 15 Conclusion
    1. Now That You Know Enough to Be Dangerous, Thanks for Stopping By
       1. » Everything is changing
       2. » There’s nothing new under the sun
       3. » Sometimes you just need to hire a professional
       4. » Words of encouragement
23. Glossary
24. Index