November 2022
Intermediate to advanced
256 pages
7h 20m
English

By the time you reach Step III, Iterate, you are ready to launch your product plan. This step is where you execute the plan of action you designed and may tweak your actions (go back and forth iterating) in your plan based on feedback from your marketplace—whether that is your boss, your colleagues, your customers, or your family.
The purpose of the Iterate step is to achieve your OKRs by getting feedback from the environment and fixing whatever part of your hypothesis or plan is not working and then trying again, or doubling down on what does work. If your plan of action isn’t working (as you planned), you will treat the information ...
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