CHAPTER 6
If You Can’t Stand the Heat
Why Every Entrepreneur Faces Adversity
This is tough bloody sh*t.
—Jorge Rodríguez-Gonzales, CEO and founder of PACIV
If entrepreneurship is such a good thing for entrepreneurs, investors, customers, and society, why is it always so arduous?
Every entrepreneur I have met has experienced intense difficulty getting his or her venture off the ground and growing it to scale. Jay Rogers met with skeptical investors and a partner who couldn’t stomach the uncertainty. Carl Bistany encounters scorn for SABIS’s assumptions and methods. The Cinemex founders got funded on their way to shutting down their venture, only to run into the currency crisis and militant unions. For Actavis’s Robert Wessman, the future of the ...
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