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Write to TV, 2nd Edition by Martie Cook

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PITCHING PILOTS

 

“First and foremost, passion and vision. I want a writer to really believe in her/his idea. Almost all of the hit shows I have been a part of have started with a writer who has a strong passion and vision for their idea. Second, distinction. I don’t want to imitate something that is already on the air. I want to be different. Third, instinct. Sometimes you just hear something you love and know you have to try it.” — Susan Rovner, executive vice president of development, Warner Bros. Television, on deciding factors in whether to move an idea forward.

THE BIG IDEA

There’s no two ways about it: in order to sell a pilot in today’s competitive market, you need to have a big idea. If you’re wondering precisely ...

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