January 2013
Beginner
1 pages
13h 19m
English
Content preview from Writing and Research for Graphic Designers
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(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
#175 Dtp:225 Page:40
018-055_28858.indd 40 8/30/12 4:42 PM
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
#175 Dtp:225 Page:41
018-055_28858.indd 41 8/30/12 4:42 PM
Writing & research for graphic designers
(Text)
40
usage. No school, however, exists to teach this stuff—yet
take virtually any promotional brochure for a design firm,
scratch the surface, and you will find variations of the
following platitudes:
• Design is a tool for achieving specific results. Being
responsive, we begin each project ...
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