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(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
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Writing & research for graphic designers
(Text)
136
From the coeditor of the famous Push Pin Graphic, this series of
booklets on specific themes is both a showcase for Seymour Chwast’s
illustrations and a vehicle for expressing himself on political and
cultural issues large and small.
CASE STUDY:
the nose
seymour chwast
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(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
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section 5
writing with images the language of text and pictures
(Text)
137
The Nose enabled Sey-
mour Chwast to write,
draw, and design on any
subject of his choosing,
from the theme of letter
writing (opposite page)
to the issue of “isms.”
Another pet theme
for
The Nose was magic
and tricks. Chwast
assigned himself
visual problems,
like the Trojan
horse (right), to
solve related to the
notion of illusion,
and interpreted the
ideas through his
drawing and writing.
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
09-C67944 #175 Dtp:225 Page:137
134-167_C67944.indd 137 9/22/12 11:28 AM
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
#175 Dtp:225 Page:136
134-176_28858.indd 136 8/30/12 4:49 PM
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
#175 Dtp:225 Page:137
134-176_28858.indd 137 8/30/12 4:49 PM
Writing & research for graphic designers
(Text)
136
From the coeditor of the famous Push Pin Graphic, this series of
booklets on specific themes is both a showcase for Seymour Chwast’s
illustrations and a vehicle for expressing himself on political and
cultural issues large and small.
CASE STUDY:
the nose
seymour chwast
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
09-C67944 #175 Dtp:225 Page:136
134-167_C67944.indd 136 9/22/12 11:28 AM
section 5
writing with images the language of text and pictures
(Text)
137
The Nose enabled Sey-
mour Chwast to write,
draw, and design on any
subject of his choosing,
from the theme of letter
writing (opposite page)
to the issue of “isms.”
Another pet theme
for
The Nose was magic
and tricks. Chwast
assigned himself
visual problems,
like the Trojan
horse (right), to
solve related to the
notion of illusion,
and interpreted the
ideas through his
drawing and writing.
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
09-C67944 #175 Dtp:225 Page:137
134-167_C67944.indd 137 9/22/12 11:28 AM
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
#175 Dtp:225 Page:138
134-176_28858.indd 138 8/30/12 4:49 PM
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
#175 Dtp:225 Page:139
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Writing & research for graphic designers
(Text)
138
Every opportunity to play
with pictorial and verbal
language was explored,
including the cover (right)
with the topsy-turvy head.
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
09-C67944 #175 Dtp:225 Page:138
134-167_C67944.indd 138 9/22/12 11:28 AM
section 5
writing with images the language of text and pictures
(Text)
139
Unreal was rooted in
Chwast’s sense of the
absurd in life. What
is unreal is often very
real. In this issue he
assembles all the truths
that appear implausible.
Where a blood relation sobs, an intimate friend should choke up, a distant acquaintance
should sigh, a stranger should mearly fumble sympathetically with his handkerchief.
—Mark Twain
The unreal is natural, so natural that it makes of unreality the most natural of
anything natural. This is what America does, and that is what America is.
—Gertrude Stein
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
09-C67944 #175 Dtp:225 Page:139
134-167_C67944.indd 139 9/22/12 11:28 AM
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
#175 Dtp:225 Page:138
134-176_28858.indd 138 8/30/12 4:49 PM
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
#175 Dtp:225 Page:139
134-176_28858.indd 139 8/30/12 4:49 PM
Writing & research for graphic designers
(Text)
138
Every opportunity to play
with pictorial and verbal
language was explored,
including the cover (right)
with the topsy-turvy head.
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
09-C67944 #175 Dtp:225 Page:138
134-167_C67944.indd 138 9/22/12 11:28 AM
section 5
writing with images the language of text and pictures
(Text)
139
Unreal was rooted in
Chwast’s sense of the
absurd in life. What
is unreal is often very
real. In this issue he
assembles all the truths
that appear implausible.
Where a blood relation sobs, an intimate friend should choke up, a distant acquaintance
should sigh, a stranger should mearly fumble sympathetically with his handkerchief.
—Mark Twain
The unreal is natural, so natural that it makes of unreality the most natural of
anything natural. This is what America does, and that is what America is.
—Gertrude Stein
(Ray)
(Fogra 29_WF)Job:08-28858 Title:RP-Writing & Research for Graphic Designers
09-C67944 #175 Dtp:225 Page:139
134-167_C67944.indd 139 9/22/12 11:28 AM

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