Content preview from Writing for Interactive Media, 4th Edition
Part II discusses interactive writing that is conversational, both in the style of the writing and in the way that it responds to users and seeks user input. The writing we discussed in the Part included:
- UX Writing: primarily microcopy in software, applications, and highly interactive websites. Successful UX writers carefully utilize voice and tone to interact with the user and guide them through the product with carefully crafted labels, direction text, error messages, etc.
- Social Media Writing (Instagram, Twitter, etc.): social media posts created by various types of companies. This type of writing actively ...
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ISBN: 9781000963601