INDEX
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abstraction vs. reality, 21–22
achievement
aspiring to be better, 357–58
climate change scenario, 360–63
creating more value than you capture, 17, 104, 246, 249–50, 291–92, 296–97, 354–55
developing a robust strategy, 358–67
and disruptive technology, 351–52
rising to great challenges, 369–72
spotting opportunities, 367–69
taking the long view, 355–57
technology and the future scenario, 364–67
working on what matters to you, 352–54
Active/X, 10
advertising, 79–81, 161–62, 225
Afghanistan, 116–17 ...
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