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Foreword by Jay A. Conger
CHAPTER IJust What Is Leadership?
A Word about Perceptions
What Is Your Leadership Story?
Types of Leadership
Toward a Balanced Leadership Story
Two Big Questions
The Driving Catalyst
CHAPTER IIUnderstanding and Aligning Your Leadership Story
What Makes a Good Story?
STEP 1: Define Your Plot
STEP 2: Identify and Build Strong Relationships with Your Key Characters
STEP 3: Prepare for Conflict
STEP 4: Develop Your Theme
STEP 5: Find Your Optimal Setting
CHAPTER IIIThe Narrative Arc
Mapping Your Arc and Discovering Your Leadership Truths
CHAPTER IVThe Art of Communicating Your Leadership Story
What Constitutes Good Storytelling?
STEP 6: Know Your Message
STEP 7: Know Your Audience ...