YouTube Channels For Dummies

Index

• Numerics •

3D video settings, 203

180-degree rule, 151–152

• A •

activation

calls to action, 109–110

overview, 109

Adobe Creative Suite, 105

Adobe Premiere, 159–160

AdSense. See also YouTube Analytics

account creation, 335–338

ad controls, 348–349

ad-receiving management, 300

analysis

ad performance, 349–350

earnings data, 348

channel linking, 335

fan funding setup, 347

monetization setup, 338–340

overview, 332

advertising. See also AdSense; business; target audience

call-to-action overlays, 328–329

community standards/policies, 300

contact information, 12

creators versus advertisers, 281

credibility, 286

Google Preferred channels, BC5, 330

Google/YouTube relationship, 299–300

in-display ads, BC4, 300–301, 320–321

in-stream ads, BC4, 300–301, 320–321

in-video overlays, 299

leverage, 22

masthead ads, 299

media categories, 292

metadata, 12–13

monetization settings

paid spokesman policies, 103

Video Manager editor screen, 200–202

music track inclusion, 173

new videos, 15–16

organic growth versus, 292–293, 297

overlay ads, BC5

overview, 297–298

paid/owned media versus, 292

publisher/advertiser relationship, 292–293, 299

purchase links, 38, 54

revenue, 10

social media integration, 12–13

TrueView campaigns

AdWords for Video use, 298

Google Display Network support, 298

in-display ads, 300–301

overview, 298

payment structure, 298

pre-roll ads, 298, 300

pricing structure, 298–299, 315

What to Watch Next page, 223

video advertising

beauty industry example, 289–291

business model ...