June 2013
Beginner
240 pages
5h 18m
English
book
Design Currency: Understand, define, and promote the value of your design work
by Jenn Visocky O’Grady, Ken Visocky O’Grady
Overview
The world needs beautiful design. But
aesthetics are inherently subjective. In Design Currency, authors
Jenn and Ken Visocky O’Grady show you how to frame the value
of your design work in terms that your business partners will both
understand and respect. An actionable resource, Design Currency
empowers you to do your job with less pushback on aesthetic
decisions, encourages earlier involvement in the creation process,
and makes it easier for you to justify your fees.
For a designer, understanding how your work creates value is
essential to growing your business and building better, more
profitable relationships. Those relationships are easier to
initiate, establish, and retain when you can clearly explain how
your capabilities meet your client’s needs. This book shows
you how to do exactly that.
In Design Currency, you will learn how to:
Leverage traditional design skills in new ways
Measure the value that your design work brings to a project
Articulate that value so that you can position yourself as a partner in the development process
Charge what you’re worth and prevent your job from getting crowd-sourced or out-sourced
Generate business value by better identifying audience needs
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