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Section One: Understand Value
Chapter 1: Understanding Market Conditions
The Sky: Not Falling
Chapter 2: Understanding Your Skills
Your Preferred Qualifications
Visualize Your Abilities
What’s Your Letter Profile?
Chapter 3: Understanding Your Services
Hard + Soft Value
Defining Value by the Project
Hierarchies of Value
Section Two: Define Value
Chapter 4: Defining Metrics
Setting Metrics: Return on Investment
Setting Metrics: Cost/Benefit Analysis
Money Isn’t Everything: Metrics Beyond the Benjamins
Making the Case: Numbers in Context
Time is Money: Embracing Metrics Without Draining Creative
Chapter 5: Defining Business Impact
The Value of Design Factfinder
Design Effectiveness Industry Report ...
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