August 2009
Beginner
192 pages
3h 41m
English
Overview
If your website content is out of date, off-brand, and out of
control, you're missing a huge opportunity to engage, convert, and
retain customers online. Redesigning your home page won't help.
Investing in a new content management system won't fix it, either.
So, where do you start?
Without meaningful content, your website isn't worth much to your
key audiences. But creating (and caring for) "meaningful" content
is far more complicated than we're often willing to acknowledge.
Content Strategy for the Web explains how to create and deliver
useful, usable content for your online audiences, when and where
they need it most. It also shares content best practices so you can
get your next website redesign right, on time and on budget. For
the first time, you'll:
See content strategy (and its business value) explained in plain language
Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays
Learn how to audit and analyze your content
Make smarter, achievable decisions about which content to create and how
Find out how to maintain consistent, accurate, compelling content over time
Get solid, practical advice on staffing for content-related roles and responsibilities
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and much more.
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