book

Social Network Analysis in Telecommunications

by Carlos Andre Reis Pinheiro

May 2011

Intermediate to advanced

304 pages

7h 4m

English

Wiley

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SOME PEOPLE ARE SPECIALTHE CONNECTOR WHO CHANGED THE COURSE OF HISTORYCOMMUNICATIONS SERVICE PROVIDERS AND THE TIPPING POINTTHE ROLE OF MAVENS IN SOCIAL NETWORKS
EVOLUTION OF SOCIAL NETWORK ANALYSISBUILDING SOCIAL NETWORKS BASED ON NODES AND LINKSINFLUENCESTRUCTURES OF SOCIAL NETWORKSANALYSES APPROACH FOR SOCIAL NETWORKSGRAPH THEORY AND SOCIAL NETWORK ANALYSISSTATISTICS AND SOCIAL NETWORK ANALYSISSUMMARY

A GRAPHICAL APPROACH FOR SOCIAL NETWORK ANALYSISLEVELS OF MEASUREMENT FOR SOCIAL RELATIONSSUMMARY
TYPE OF DATA FOR SOCIAL NETWORK ANALYSISIDENTIFYING NODES AND LINKS WITHIN SOCIAL NETWORKSMODALITY AND LEVELS OF ANALYSISCORRELATING NODES WITHIN THE NETWORKSCALES OF MEASUREMENTSUMMARY
TYPES OF NETWORKSMEASURING POWER BY DEGREE CENTRALITYADDITIONAL LEVELS FOR THE DEGREE OF CENTRALITYMEASURING POWER BY CLOSENESS CENTRALITYEIGENVECTORMEASURING THE POWER BY BETWEENNESS CENTRALITYSUMMARY
NEW CHALLENGES IN THE TELECOMMUNICATIONS MARKETSOCIAL NETWORKS IN THE TELECOMMUNICATIONS ENVIRONMENTTRADITIONAL PREDICTIVE MODELS BASED ON ARTIFICIAL NEURAL NETWORKSCOMBINED MODELING APPROACHFEASIBLE ACTION PLAN BASED ON THE COMBINED APPROACHBENEFITS FROM THE COMBINED MODELING APPROACHSUMMARY
CUSTOMER-INFLUENCE FACTOR MODELINGDATA EXTRACTION PROCESS FOR SOCIAL NETWORK ANALYSIS MODELINGDATA PREPARATION PROCESS FOR SOCIAL NETWORK ANALYSIS MODELINGCOMPUTING THE BASIC SOCIAL NETWORK MEASURESCOMPUTING THE CUSTOMER-INFLUENCE FACTORADJUSTING THE INFLUENCE FACTOR ACCORDING TO PAST EVENTSSUMMARY
ASSESSING THE CUSTOMER-INFLUENCE FACTOR DUE TO BUSINESS EVENTSPLOTTING THE SOCIAL NETWORKESTABLISHING THE DISTANCE FOR CUSTOMERS BASED ON SIMILARITYSUMMARY
CORRELATION BETWEEN CUSTOMER INFLUENCE AND PAST EVENTS OF CHURNCORRELATION BETWEEN CUSTOMER INFLUENCE AND PAST EVENTS OF BUNDLE DIFFUSIONTHE SOCIAL NETWORK’S EVOLUTION IN A CHAIN PROCESS PERSPECTIVE USING BUSINESS EVENTSTHE BUNDLE DIFFUSION PROCESS ANALYZED OVER TIMEENHANCED DATA ANALYSIS VISUALIZATIONGEOGRAPHIC VISUALIZATION ANALYSISSUMMARY
PRODUCTS AND SERVICE CHOICEFURTHER INFERENCES AND FUTURE WORKSSUMMARY
DESCRIPTIVE ANALYSISGROUPING BASED ON RELATIONSHIP SIMILARITIESSUMMARY
DEFINING NODES AND LINKSUSING LINK ANALYSIS MACROS TO CALCULATE THE NETWORK MEASURESCENTRALITY MEASURESRESULT ANALYSISSUMMARY
NETWORK VISUALIZATION WORKSHOPNETWORK GRAPHSDS2CONST MACROSUMMARY
RECOGNIZING GROUPS INSIDE A NETWORKINDIVIDUAL MEASURES FOR THE NETWORKSUMMARY

Overview

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships

The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.

Reveals how telecommunications companies can effectively enhance their relationships with customers
Provides the groundwork for defining social network analysis
Defines the tools that can be used to address social network problems

A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.