book

Social Network Analysis in Telecommunications

by Carlos Andre Reis Pinheiro

May 2011

Intermediate to advanced

304 pages

7h 4m

English

Wiley

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SOME PEOPLE ARE SPECIALTHE CONNECTOR WHO CHANGED THE COURSE OF HISTORYCOMMUNICATIONS SERVICE PROVIDERS AND THE TIPPING POINTTHE ROLE OF MAVENS IN SOCIAL NETWORKS
EVOLUTION OF SOCIAL NETWORK ANALYSISBUILDING SOCIAL NETWORKS BASED ON NODES AND LINKSINFLUENCESTRUCTURES OF SOCIAL NETWORKSANALYSES APPROACH FOR SOCIAL NETWORKSGRAPH THEORY AND SOCIAL NETWORK ANALYSISSTATISTICS AND SOCIAL NETWORK ANALYSISSUMMARY

A GRAPHICAL APPROACH FOR SOCIAL NETWORK ANALYSISLEVELS OF MEASUREMENT FOR SOCIAL RELATIONSSUMMARY
TYPE OF DATA FOR SOCIAL NETWORK ANALYSISIDENTIFYING NODES AND LINKS WITHIN SOCIAL NETWORKSMODALITY AND LEVELS OF ANALYSISCORRELATING NODES WITHIN THE NETWORKSCALES OF MEASUREMENTSUMMARY
TYPES OF NETWORKSMEASURING POWER BY DEGREE CENTRALITYADDITIONAL LEVELS FOR THE DEGREE OF CENTRALITYMEASURING POWER BY CLOSENESS CENTRALITYEIGENVECTORMEASURING THE POWER BY BETWEENNESS CENTRALITYSUMMARY
NEW CHALLENGES IN THE TELECOMMUNICATIONS MARKETSOCIAL NETWORKS IN THE TELECOMMUNICATIONS ENVIRONMENTTRADITIONAL PREDICTIVE MODELS BASED ON ARTIFICIAL NEURAL NETWORKSCOMBINED MODELING APPROACHFEASIBLE ACTION PLAN BASED ON THE COMBINED APPROACHBENEFITS FROM THE COMBINED MODELING APPROACHSUMMARY
CUSTOMER-INFLUENCE FACTOR MODELINGDATA EXTRACTION PROCESS FOR SOCIAL NETWORK ANALYSIS MODELINGDATA PREPARATION PROCESS FOR SOCIAL NETWORK ANALYSIS MODELINGCOMPUTING THE BASIC SOCIAL NETWORK MEASURESCOMPUTING THE CUSTOMER-INFLUENCE FACTORADJUSTING THE INFLUENCE FACTOR ACCORDING TO PAST EVENTSSUMMARY
ASSESSING THE CUSTOMER-INFLUENCE FACTOR DUE TO BUSINESS EVENTSPLOTTING THE SOCIAL NETWORKESTABLISHING THE DISTANCE FOR CUSTOMERS BASED ON SIMILARITYSUMMARY
CORRELATION BETWEEN CUSTOMER INFLUENCE AND PAST EVENTS OF CHURNCORRELATION BETWEEN CUSTOMER INFLUENCE AND PAST EVENTS OF BUNDLE DIFFUSIONTHE SOCIAL NETWORK’S EVOLUTION IN A CHAIN PROCESS PERSPECTIVE USING BUSINESS EVENTSTHE BUNDLE DIFFUSION PROCESS ANALYZED OVER TIMEENHANCED DATA ANALYSIS VISUALIZATIONGEOGRAPHIC VISUALIZATION ANALYSISSUMMARY
PRODUCTS AND SERVICE CHOICEFURTHER INFERENCES AND FUTURE WORKSSUMMARY
DESCRIPTIVE ANALYSISGROUPING BASED ON RELATIONSHIP SIMILARITIESSUMMARY
DEFINING NODES AND LINKSUSING LINK ANALYSIS MACROS TO CALCULATE THE NETWORK MEASURESCENTRALITY MEASURESRESULT ANALYSISSUMMARY
NETWORK VISUALIZATION WORKSHOPNETWORK GRAPHSDS2CONST MACROSUMMARY
RECOGNIZING GROUPS INSIDE A NETWORKINDIVIDUAL MEASURES FOR THE NETWORKSUMMARY

Content preview from Social Network Analysis in Telecommunications

Part I: Foundation of Social Network Analysis

The first part of this book presents the basic theories of social network analysis. Chapter 1 introduces the foundation of this social science and the approaches to analyze social relations. Chapter 2 presents the formal theory and the most important concepts of social network analysis. Chapter 3 describes the formal methods to analyze social networks. Finally, Chapter 4 presents the most relevant measurements of social network analysis, such as degree, power, and influence.