September 2016
Beginner
50 pages
1h 3m
English
Overview
User experience monitoring is essential for enhancing the usability and performance of your mobile native app. How are your customers using your product? Which features do they prefer? How can you spot trouble before it adversely affects your product? This O’Reilly report provides an overview of several metrics you can apply, based on different use-cases.
Author Wolfgang Beer explains the typical instrumentation and publishing process of mobile apps, and takes you through different instrumentation approaches. With screenshots from popular tools such as Google Analytics, Ruxit, Fabric, and Flurry Analytics, this report helps you choose the metrics that will help you improve your product’s performance.
- Monitor performance to understand your app’s stability and usability
- Measure app user engagement by identifying active and new users, and determining median session length
- Determine your app’s current retention and churn rates
- Gather business intelligence by defining users according to personas and lifetime value
- Oversee the service and infrastructure dependencies of your app in real time
- Visually track user behavior with heat maps and navigational paths
- Add automated or manual instrumentation before you publish your app
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.