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Mobile App Analytics by Wolfgang Beer

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Chapter 7. Conclusion

Monitoring of native mobile apps and how they perform alongside backend service infrastructure plays an important role with digital businesses today. Many disruptive business models, such as Uber or Airbnb, heavily rely on personalized mobile apps to increase user engagement. As the Uber app counts around 100 million downloaded apps within the Google Play marketplace alone, the real-time monitoring of such a vast quantity of apps on individual smartphones poses a big challenge for modern monitoring and analytic frameworks as well as for the app publishers.

This book introduced some key metrics that are necessary to gain a deeper understanding how real users are experiencing a mobile app. App publishers are closely reviewing engagement metrics, user behavior, and crash reports in real time to guarantee that the mobile app experience is not lacking. Common experience shows that one error-prone app release can trigger a large number of negative marketplace reviews. Negative marketplace reviews immediately damage the public image of a business and are directly responsible for reducing the financial revenues, in terms of conversion to paying users. Even the number of newly acquired users directly correlates with the number of negative reviews within the app marketplaces.

The development and successful operation of native mobile apps on a global scale represents a constant uphill struggle. Keeping a close eye on your key metrics helps evaluate and improve your ...

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