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Mobile App Analytics by Wolfgang Beer

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Foreword

Mobile apps have evolved from an experimental to an integral part of the eCommerce business model. Increasingly, entire businesses are now being built around mobile application strategies.

This rapid adoption of mobile means that operations professionals must extend their monitoring strategies to include mobile app performance, availability, and crashes. This proves to be a challenge as the management of mobile apps have different requirements than web-based applications. The combination of the diversity of devices, the large number of operating system versions, and the lack of control over the release and update process create new requirements towards monitoring and operational analytics.

Users have little patience for non-performing apps or apps with functional issues. If an app does not meet user expectations, it is deleted minutes after the download. Having a mobile monitoring and performance strategy in place is essential. This book provides clear guidelines on how to achieve this quickly and efficiently.

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