10 Churn demographics and firmographics

This chapter covers

  • Creating a dataset that includes demographic or firmographic information
  • Converting date information to intervals and analyzing the relationship to churn
  • Analyzing text categories for the relationship to churn
  • Forecasting churn probability with demographic or firmographic information
  • Segmenting customers with demographic or firmographic information

You now know all about using customer behavior data to segment your customers for the purpose of creating interventions to increase engagement. These strategies are the most important ones for increasing customer engagement and retention, which is why they are the focus of the book. But one other way to reduce your customer churn is not ...

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