3 Measuring customers

This chapter covers

  • Measuring counts, averages, and totals of customer events
  • Running QA tests on metrics
  • Choosing time periods and timestamps for metrics
  • Measuring how long a customer has been using a service
  • Measuring subscription metrics

If you are operating a product or service with repeated interactions with users or customers, then you should be collecting data about those interactions in a data warehouse. Interactions in this context means interactions between the user and the product, service, or platform. (It can also include interactions with other users, mediated by the platform.) It is common to refer to such interactions as events for short, because interactions tracked in a data warehouse invariably have ...

Get Fighting Churn with Data now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.