December 2014
Beginner to intermediate
600 pages
20h 38m
German
book
eTourismus: Prozesse und Systeme, 2nd Edition
by Axel Schulz, Uwe Weithöner, Roman Egger, Robert Goecke
Overview
Das Lehrbuch gibt umfassend Einblick in das Spektrum elektronischer Informations-, Kommunikations- und Reservierungssysteme im Tourismus.
Aktuelle Trends im E-Tourismus sowie wesentliche Systeme der Reisemittler (besonders globale Distributionssysteme) und Leistungsanbieter (Flug, Hotel etc.) werden behandelt. Ein weitreichender Überblick zum Yield-, Vertriebskanal- und Kundenbeziehungsmanagement stellt wesentliche Prozesse ausführlich dar.
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