August 2018
Beginner
414 pages
3h 16m
English
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Chapter #70. A User's Journey Should Have a Beginning, Middle, and End
The user's journey can be thought of in a broad or narrow way: it can be their journey through the whole product—for a dating app that could be from signing up to a first date—or it could be a fine-grained journey, for example, into a particular settings menu to change an option.
As the user goes through their "jobs to be done", they make a great many small journeys. In every case, the user should know that they have begun a journey, that that journey will end at some point, and when it has ended.
The classic anti-pattern here is users thinking, "Have I saved these settings or not?" On macOS, changing the settings and then closing the window saves the settings, while on (older) ...