August 2018
Beginner
414 pages
3h 16m
English
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Chapter #94. Reduce the Number of Tasks a User Has to Complete by Using Sensible Defaults
A big benefit of thinking through your default settings (see #92, Pick Good Defaults) is that a good set of defaults can radically reduce the number of tasks that a user has to perform.
Consider a shopping site where the user searches for "pyjamas for kids." The search results shown to the user have already selected a series of defaults in the left-hand filter panel:
- Category: children's clothing
- Age: 2 to 15
- In stock
Without these intelligent defaults, the user would have to search for the relevant controls and configure them. It would only be a few extra clicks, but these tasks take time.
Through the use of user testing, A/B testing and analytics research, it ...