Adobe® Analytics with SiteCatalyst® Classroom in a Book®

Index

A

account settings, 291

acquisition analytics. See also visitors

average visits from geolocation, 92

average visits per visitor, 92

defining KPIs, 92

domains of origin, 110–111

focusing marketing efforts, 104–108

Hourly Unique Visitors Report, 99

KPI for sample dashboard, 261, 263–264

metrics, 93

new to return visitor ratio, 92

reports, 93, 112

total visits report, 94–96

unique visitor ratio, 92

Unique Visitors Report, 97–98

unique visitors trends, 96–104

visitor demographics, 108–110

visits, 94–96

acquisition metrics, 20

bounce rate, 37

bounces, 37

daily unique visitors, 36

monthly unique visitors, 36

quarterly unique visitors, 36

single access, 37

visits, 36

weekly unique visitors, 36

yearly unique visitors, 36

Admin reports, 56

admin ...