July 2013
Beginner to intermediate
192 pages
2h 55m
English
book
Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)
by Shane Closser
Overview
Companies face the challenge of measuring and analyzing the
near-overwhelming quantities of data generated from their online
businesses and then using that data to gain critical insights into
their customersvto drive sales. Adobe Analytics (formerly
SiteCatalyst) provides product and content managers, marketers, and
analysts with real-time intelligence on customers’online
behavior, helps businesses anticipate what their customers will
want, personalizes their onlinev experience, and delivers relevant
content across web and mobile channels.
This quick lookup guide by Adobe Analytics expert Shane Closser
uses clear, concise explanations and an easy-to-use format to jump
in and start using Adobe’s powerful web analytics tool.
You’ll learn the quickest way to:
Create metrics
Run and set options for reports
Measure the effectiveness of marketing campaigns
Engage and retain customers
Track customers through the conversion funnel
Share reports and set up dashboards
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