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Africa Rising: How 900 Million African Consumers Offer More Than You Think
book

Africa Rising: How 900 Million African Consumers Offer More Than You Think

by Vijay Mahajan
August 2008
Beginner to intermediate
288 pages
7h 26m
English
Pearson
Content preview from Africa Rising: How 900 Million African Consumers Offer More Than You Think

Acknowledgments

A book with this large a scope depends on the support and kindness of many people in sharing their knowledge and stories of successes and failures. Although it would be impossible to name everyone who contributed in some way to this project over its years of incubation and execution, and my apologies for any omissions, I would like to acknowledge as many people as possible.

I am thankful for the enthusiasm of the Coca-Cola Company in planning and developing this project, in particular the involvement of Alex Cummings in South Africa, Andrew Morrison and Andrew Bienkowski in London, as well as Vikas Tiku, Anne Sefu-Kobai, and Racquel White. I am thankful for the assistance of Maria Sidel, Zanele Sisilana, Angie Ho, and Tshidi Lebobe ...

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Publisher Resources

ISBN: 9780137141746Purchase book