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Africa Rising: How 900 Million African Consumers Offer More Than You Think
book

Africa Rising: How 900 Million African Consumers Offer More Than You Think

by Vijay Mahajan
August 2008
Beginner to intermediate
288 pages
7h 26m
English
Pearson
Content preview from Africa Rising: How 900 Million African Consumers Offer More Than You Think

Africa Rising

From Johannesburg to Cairo, opportunities can be seen across the continent, as illustrated by these images, many of which are from the author’s own travels across Africa.

Exhibit 1. An Innscor food court in Harare, Zimbabwe.

image

Exhibit 2. The future’s waiting! A Saatchi & Saatchi advertisement for Peak milk taps into the aspirations of Nigerian parents—from a continent that is growing younger every day. Could one of the children from this generation really take to the heavens in an announced space program to send a Nigerian to the moon by 2030?

Courtesy of SO&U Saatchi and Saatchi.

Exhibit 3. Africa is richer than you think. A dozen ...

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Publisher Resources

ISBN: 9780137141746Purchase book