Skip to Content
Africa Rising: How 900 Million African Consumers Offer More Than You Think
book

Africa Rising: How 900 Million African Consumers Offer More Than You Think

by Vijay Mahajan
August 2008
Beginner to intermediate
288 pages
7h 26m
English
Pearson
Content preview from Africa Rising: How 900 Million African Consumers Offer More Than You Think

About the Author

Vijay Mahajan is former dean of the Indian School of Business and the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He is the author or editor of ten books, including his recent book on emerging markets, The 86% Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century, which received the 2007 Book of Year Award (Berry-AMA) from the American Marketing Association. He is one of the world’s most widely cited researchers in business and economics and has been invited to make presentations to more than 100 universities and research institutions around the world. He has consulted with Fortune 500 companies and delivered executive development programs ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Africa Is Richer Than You Think

Africa Is Richer Than You Think

Vijay Mahajan
The Future of Entrepreneurship in Africa

The Future of Entrepreneurship in Africa

Robert Hinson, Doreen Anyamesem Odame, Kojo Kakra Twum, Patient Rambe, Paul Agu Igwe, David Gamariel Rugara

Publisher Resources

ISBN: 9780137141746Purchase book