August 2008
Beginner to intermediate
288 pages
7h 26m
English
Content preview from Africa Rising: How 900 Million African Consumers Offer More Than You ThinkBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
AABS (Assocation of African Business Schools), 140
Ab-dul Rahman Ibrahima Ibn Sori (West African prince), 183
Abdou, Fifi, 53
Abebe, Tsegaye, 114
Absa Group, 47–48
Accor hotel chain, 178
Actis Real Estate Investment Fund, 83
activists, role in market opportunities, 211
Addy, Tralance, 176
Adebare, Rotimi, 10
Adichie, Chimamanda, 119
advertising. See also marketing
Michael Power advertising campaign, 163–164
product packaging, 159–160
wall branding, 159
aerospace industry in Nigeria, 26
AES Corporation, 107
Africa. See also names of individual African countries
airline industry, 33–34
ancient and modern civilizations in, 218–220
Asian trade in, 15–17
banking industry growth, 47–49
cell phone industry growth, 45–47
dangers in, 55
economic ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.