February 2025
Beginner
320 pages
6h 35m
English
Content preview from AI First, Human Always
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 4The Experiential Age Unfolds
Welcome to the experiential age, a transformative era defined by immersive, interactive, and deeply personalized experiences that revolutionize our engagement with the world. According to global technology company NTT Data, over 90% of businesses believe that enhancing customer experience will improve their bottom line.1 Unlike the information age, which focused on data access and dissemination, or the digital age, which brought us unprecedented connectivity and automation, the experiential age emphasizes how we interact with and experience technology in multidimensional, sensory‐rich environments. The experiential age marks a profound shift in how we perceive and interact with the world around us.
Customer experience (CX) is not just for trendy business‐to‐consumer (B2C) brands. In her groundbreaking book Growth IQ: Get Smarter About the Choices That Will Make or Break Your Business (Portfolio), Tiffany Bova shatters this common misconception, asserting that CX is the secret weapon for a competitive edge in the 21st century—and it's just as crucial for business‐to‐business (B2B) as it is for B2C.
Many B2B companies fall into the trap of dismissing CX as mere hype, relevant only to consumer‐facing businesses. But here's the kicker: it's even more vital in the B2B world.
Why?
Because in the complex, high‐stakes arena of business‐to‐business interactions, a stellar customer experience can be the difference between a one‐off transaction and ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.