book

AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping

Name: AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping
Author: Ramgopal Prajapat
ISBN: 9798868809231

by Ramgopal Prajapat

December 2024

Intermediate to advanced

259 pages

5h 18m

English

Apress

Content preview from AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping

R. PrajapatAI-Powered Ecommercehttps://doi.org/10.1007/979-8-8688-0923-1_3

3. Merchandising for Ecommerce Marketplace

Ramgopal Prajapat¹

(1)

Bangalore, Karnataka, India

Overview

An ecommerce marketplace brings together a wide range of sellers and buyers on a common technology platform. This platform facilitates product transactions and requires a comprehensive set of features for both buyers and sellers, as discussed in the previous chapter.

An ecommerce platform begins by identifying a set of target groups (TGs) to enable transactions. These target buyer groups represent the demographics and buyer segments that the platform aims to serve. Understanding the ...

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AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping

by Ramgopal Prajapat

3. Merchandising for Ecommerce Marketplace

Overview

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.