book

AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping

Name: AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping
Author: Ramgopal Prajapat
ISBN: 9798868809231

by Ramgopal Prajapat

December 2024

Intermediate to advanced

259 pages

5h 18m

English

Apress

Content preview from AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping

R. PrajapatAI-Powered Ecommercehttps://doi.org/10.1007/979-8-8688-0923-1_6

6. Ranking: Science of Sorting in Ecommerce

Ramgopal Prajapat¹

(1)

Bangalore, Karnataka, India

Introduction

For a shopping journey on an ecommerce platform, the search feature offers a faster way to find desired products. Buyers who employ search tend to convert or place orders at a higher conversion rate, around four times higher than those who don’t. Buyers who use search functionality typically have a clear purchase intent, and search expedites their journey toward finding products. Ranking algorithms further enhances this journey by helping them discover the most relevant products ...

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AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping

by Ramgopal Prajapat

6. Ranking: Science of Sorting in Ecommerce

Introduction

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.