4. Ecommerce Search – Powerhouse of Conversion
(1)Bangalore, Karnataka, India
Overview
Jose, an avid runner, who frequently participates in Bangalore’s events, needed a new pair of shoes. Like countless others, Jose turned to the web to research his next purchase. Statistics show a significant portion of buyers use online searches to decide on the products before visiting ecommerce platforms [
1]. Knowing exactly what he wanted, Jose typed “Adidas Men Trainers Running Shoes” into the search bar of a popular Indian ecommerce platform, ready to begin his shopping journey. ...