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AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping
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AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping

by Ramgopal Prajapat
December 2024
Intermediate to advanced
259 pages
5h 18m
English
Apress
Content preview from AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
R. PrajapatAI-Powered Ecommercehttps://doi.org/10.1007/979-8-8688-0923-1_4

4. Ecommerce Search – Powerhouse of Conversion

Ramgopal Prajapat1  
(1)
Bangalore, Karnataka, India
 

Overview

Jose, an avid runner, who frequently participates in Bangalore’s events, needed a new pair of shoes. Like countless others, Jose turned to the web to research his next purchase. Statistics show a significant portion of buyers use online searches to decide on the products before visiting ecommerce platforms [1]. Knowing exactly what he wanted, Jose typed “Adidas Men Trainers Running Shoes” into the search bar of a popular Indian ecommerce platform, ready to begin his shopping journey. ...
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Publisher Resources

ISBN: 9798868809231Purchase LinkPublisher Website