book

AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping

Name: AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping
Author: Ramgopal Prajapat
ISBN: 9798868809231

by Ramgopal Prajapat

December 2024

Intermediate to advanced

259 pages

5h 18m

English

Apress

Content preview from AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping

R. PrajapatAI-Powered Ecommercehttps://doi.org/10.1007/979-8-8688-0923-1_7

7. Personalization – AI-Crafted Customer Experience

Ramgopal Prajapat¹

(1)

Bangalore, Karnataka, India

Introduction

Products on search and category navigation pages are ranked to enhance their relevance to buyers, leading to increased engagement and improved business outcomes such as higher conversion rates and gross merchandising value (GMV). While ranking is generally influenced by product attributes and emerging trends, performance can be significantly enhanced through personalization, where products are ranked based on individual buyer affinities. This chapter explores the concept ...

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AI-Powered Ecommerce: How Machine Learning Is Transforming Online Shopping

by Ramgopal Prajapat

7. Personalization – AI-Crafted Customer Experience

Introduction

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.