Chapter 5
Roadmap
A roadmap that people can rally around requires buy-in on objectives
If you’ve successfully implemented the recommendations in the first four chapters of this book, you’ve discovered the shape and culture of your organization, you’ve identified your key stakeholders, and you’ve established rapport and trust with them.
Even after building strong connections with your stakeholders, you’ve likely found that they still demand more than your team can deliver in any reasonable timeframe, and you need a way to sort through conflicting inputs and priorities. In this chapter, we will discuss how to bring stakeholders together to craft a set of shared objectives and a product roadmap.
As Irie tries to drive alignment, we will discuss how to:
- Derive product objectives from organizational objectives.
- Use workshops to drive alignment.
- Mine for conflict, uncovering hidden misalignments.
- Develop a product roadmap that focuses on customer needs and product objectives.
We begin as Irie confirms her suspicion that there is no consensus on objectives among her executive team and goes about trying to establish a firmer foundation she can build her product roadmap on.
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