Chapter 3: Structuring information

Structure is essential when presenting information to an audience. We need to think about how our audience receive and are guided through information, what they see and when. This chapter demonstrates practical ways in which to structure designs and also gives visual examples of poor structure and hierarchy to use as a comparison. Whether you are designing information for print, interactive or the environment, well-organized information placed within a well-designed structure with application of a clear hierarchy will aid communication of information and content.


Imagine a page in a book or newspaper, or a webpage full of information. All of the information, text and data are the same size; there is no ...

Get An Introduction to Information Design now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.