8. Technique

Marry style and story


Here we are at the final stop before animation begins! I’ll bet you can almost feel those pixels dancing as your baby finally comes to life. Far be it from me to slow a moving train, but it’s my duty to ask one last question here, one that I urge you to consider very carefully: Have you chosen the best animation technique to tell your story?

I know, you love 3D; you’re a whiz at After Effects (and have a shelf full of awards to prove it); your hand-drawn animation is unparalleled; and so on. It can be difficult to deviate from your best-known and loved technique, and it’s easy to convince yourself that your most-practiced ...

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