Index

A

Accountants, 178, 180

Acquisitions, 170

Action games, 41

Administrative work, 178

AdMob, 156, 171

Advertising, 117, 147, 154, 155, 156, 157. See also Banner advertising

AdWhirl, 156, 157, 158, 171

Affiliate marketing, 121, 144, 152, 153, 158161, 169, 171, 184

Aha moment, 151

Alarm Security, 126, 147, 166

Analytics, 43, 106, 181, 183, 185

Android, 8, 9, 10, 11, 12, 43

Angry Birds, 41, 109, 127

App Annie, 122, 129

App discovery, 4243, 4748

App Empire, 55, 170

App Market, 10

App networks, 134135, 138, 141, 142, 144, 147, 160, 168, 169, 179, 183

App Store

app discovery, 42, 4748

available content, 56

categories, 111112

Chomp analytics, 43, 106

evolution of, 11

exclusivity, 9

guidelines, 69, 71

in-app purchases, 162, 164

keywords, 109, 111

long-term customers, 50

and market research, 41

as marketplace, 29, 37

opportunities of, 64

paid apps, 119

resources, 3637

revenue models, 152153

reviews, 127128

statistics, 7, 8, 3940, 44, 111, 119120, 163

traffic, 160

updates, 146

visibility, 103, 140

App World, 10

AppAnnie, 122

AppFigures, 121, 122, 123, 128, 129

Apple

app distribution, 20

in-app purchases, 162, 163

brand loyalty, 9

Developer's Portal, 121

digital content, 159

guidelines, 69, 71

innovation, 63, 9697

keywords, 111

ranking algorithm, 43, 66

software distribution, 44

top grossing apps, 3940

Apple guidelines, 69, 71

App-specific nondisclosure agreements, 82. See also Nondisclosure agreements (NDAs)

AppsRevolution, 170171

AppZilla, 6, 44

Asymco, 8

Attitude, ...

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