Foreword
Our consumer culture gives us all sorts of opportunities for entertainment, pleasure, and sometimes even learning. However, by and large, these are passive activities. That’s OK—we all like to kick back sometimes and be entertained—but it shouldn’t be the whole picture. In addition to the appeal of consuming, there’s the satisfaction of producing—that is, of creating. It’s the joy and pride that results when we draw a picture, build a model airplane, or bake some bread.
The high-tech objects (like cell phones, tablet computers, TVs, etc.) that we use today to consume entertainment and information are black boxes to most of us. Their workings are incomprehensible and, while there are capabilities in some of them that enable the user to draw pictures, make videos, etc., they are not, in and of themselves, creative media. In other words, most people can’t create the apps that run on these gadgets.
What if we could change that? What if we could take creative control of our everyday gadgets, like cell phones? What if building an app for your cell phone was as easy as drawing a picture or baking a loaf of bread? What if we could close the gap between the objects of our consumer culture and the media of our creative lives?
For one, it could demystify those objects. Rather than being black boxes, impenetrable to our sight, they become objects that can be tinkered with. They become objects capable of our understanding. We gain a less passive and more creative relationship to them, ...