September 2025
Intermediate to advanced
320 pages
7h 46m
English
“Building the right thing” and “building the thing right” both require designing, building, and evolving adaptive, socio-technical systems that are optimized for a fast flow of value and early feedback. To “build the right thing,” it is critical to start from the user perspective. Clayton Christensen, the originator of the “jobs-to-be-done” (JTBD) theory, stated that “[people] hire products and services to get [a] job done” [1.1]. A “job” could be any task, goal, or objective that people try to achieve, as well as problems they seek to resolve or avoid. Helping users to get their jobs done requires understanding who the users are and what jobs they want to accomplish, including identifying the ...
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