Artificial Intelligence All-in-One For Dummies

Chapter 5

Working with AI in a Roundup of Business Disciplines

IN THIS CHAPTER

Comparing old with new processes

Guarding against hallucinations and errors

Grasping the many uses of GenAI across industries

This chapter introduces you to some of the changes that will ripple through your work life no matter what industry or profession you’re in. Of course, I can’t cover every profession and industry in this one book, but this chapter covers enough to give you an idea of the versatility, flexibility, and usefulness of GenAI in various disciplines.

Using GenAI for Marketing

GenAI can be a powerful tool in marketing, where creative thinking and tasks mesh with data-driven campaigns. Unfortunately, many users employ GenAI as a shortcut in dealing with content churn, meaning the rate or frequency at which published content is replaced, removed, or significantly updated over time, rather than a way to improve the performance of marketing campaigns and efforts. That’s understandable to a degree, given that any job in marketing is typically an underappreciated and overworked position. On any given day, a client or stakeholder confuses marketing with advertising and mistakes metrics for ...