Artificial Intelligence All-in-One For Dummies
by Chris Minnick, John Paul Mueller, Luca Massaron, Stephanie Diamond, Pam Baker, Daniel Stanton, Shiv Singh, Paul Mladjenovic, Sheryl Lindsell-Roberts, Jeffrey Allan
Chapter 6
Fine-Tuning Content with Localization and Translation
IN THIS CHAPTER
Using AI for localization and translation
Examining strategies for engaging AI in localization and translation activities
Working with real-time AI localization and translation solutions
No matter what kind of content creation you do, if you want to reach a global audience, you must keep localization and translation in mind. Translation, or the process of translating words from one language to another, is just a small part of the larger process known as localization. Localization refers to the process of making a product, article, video, or anything involving language meet the needs of a particular audience. In addition to translation, localization also takes into account the culture, expectations, local standards, and legal requirements of the target market.
Businesses that market in multiple countries can’t run effectively without strong localization and translation strategies. Historically, businesses applied these efforts to localizing and translating the company’s website content, but they now extend the practice to all digital advertising and many customer relationship management (CRM) programs, ...
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