Machine learning drives our algorithms for demand forecasting, product search ranking, product and deals recommendations, merchandising placements, fraud detection, translations, and much more.
—Jeff Bezos, CEO, Amazon
Demand forecasting is a branch of predictive analytics that focuses on gaining an understanding of consumer demand for goods and services. If demand can be understood, brands can control their inventory to avoid overstocking and understocking products. While there is no perfect forecasting model, using demand forecasting as a tool can help ...