Artificial Intelligence for Fashion: How AI is Revolutionizing the Fashion Industry

© Leanne Luce 2019

Leanne LuceArtificial Intelligence for Fashionhttps://doi.org/10.1007/978-1-4842-3931-5_9

9. Data Mining and Trend Forecasting

Leanne Luce¹ 

(1)

San Francisco, CA, USA

 

Fashions fade; style is eternal.

—Yves Saint Laurent, fashion designer

Trend forecasting has always been an elusive industry, with large brands paying hefty fees for consultancies to give them advice about the future. This forecasting toggles between art and science—with investment in advice ranging from groups like K-HOLE, a trend forecasting consultancy that started as an art collective making commentary about the corporate world, to researchers at Cornell University, who have taken to social media data to study fashion’s anthropology around the world.

Today, social ...