Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.
—Diana Vreeland, former editor, Vogue magazine
Data is shaping the way we experience retail by enabling customized experiences. In the fashion industry, the technology being built around subscription services provides an example of how these custom experiences can be applied to e-commerce.
While for most fashion brands data is important for driving sales and producing styles ...
