© Leanne Luce 2019
Leanne LuceArtificial Intelligence for Fashionhttps://doi.org/10.1007/978-1-4842-3931-5_5

5. Virtual Style Assistants

Leanne Luce1 
(1)
San Francisco, CA, USA
 

Assistance is the new black.

– Aparna Chennapragada, director of product, Google

The idea of creating an artificially intelligent personal stylist has been frequently revisited in popular entertainment. The first time I can remember being exposed to this idea was watching the film Clueless (circa 1995). Cher is choosing her outfit for school by using a computer system that tells her “Mis-Match” for outfits that don’t style well together and shows her what the outfit will look like on her.

According to the McKinsey and Business of Fashion report for 2018, “75% of retailers ...

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