CHAPTER 13

Developing a Destination

We are all in the gutter, but some of us are looking at the stars.

—Oscar Wilde (poet/playwright)

This chapter is a DIY lesson and a “how to” base on case studies from other locations and the author’s recommendations. Because astrotourism is an adventure into the unknown on both earth and in the sky, there is latitude for the enterprising purveyor in this field. Considering that astrotourism was once limited to astronomers, which is a new field of tourism for most of the population, innovative ideas and creativity will be indispensable in developing a destination. It is up to the entrepreneur to create the newcomer’s context as there are far more of those individuals than astronomers.

This kind of tourism ...

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