October 2022
Intermediate to advanced
398 pages
14h 14m
English
Audit reports should be persuasive arguments for management to take action to reduce risks. When presenting audit reports and recommendations, it’s an opportunity to put a voice and answer questions that management may have. Over 2,000 years ago, Aristotle identified three methods to master the art of persuasion, which still apply today:
Ethos—Establishing credibility, character, and show you are committed to the welfare of others, and you will gain trust.
Logos—Use data, evidence, and facts to support your point of view.
Pathos—Wrap your big idea in a story that will elicit an emotional reaction.
These methods work well for auditors. Present your findings in an (ethos) way that builds on the successes ...
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