Augmented Analytics

Preface

Becoming data-driven is an ambitious goal—yet, from our perspective, there is not a single company that hasn’t in some way embarked on this journey in recent years. They all have different goals and approaches, and basically a different understanding of what data-driven really means, but they have started.

The questions everyone needs to ask are about why you’re doing this, what you plan to do, and how you’ll achieve this goal. Are you striving for a good, stable business intelligence (BI) ecosystem? Do you want to scale your analytics capabilities across the organization? Do you understand analytics and its related potentials as part of your business assets, which absolutely need to be aligned with your business strategies? Depending on your organization’s goals and ambitions, these questions—and, ultimately, your journey to analytical maturity—will vary.

It’s important to also understand where you are on this journey: are you still at the beginning, halfway through, or almost to the end? Whatever’s on your agenda, your ambition, your strategy, and the journey to becoming a data-driven organization inevitably leads to a fundamental, often far-reaching transformation. This transformation will change how you process data and deal with the resulting insights, what you use them for, how they influence business decisions, and above all, how these insights affect people and change their actions. We call this the analytics transformation, whether or not it is part of an overarching ...